Dublin Deck is known for being a beloved summertime hangout spot on the south shore of Long Island. During the day it's a great restaurant to sit-down and grab food with friends and family and it is also a great spot to enjoy its nightlife. When you are at Dublin Deck sitting under the palm trees and tiki hut bars, you instantly feel like you are on vacation however, the branding and advertisements did not match this vacation feel. Our inspiration for the rebrand comes from vintage 60s and 70s Hawaiian advertisements. Below are some examples of the new branding shown through social media advertisements and train station ad.
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