YUMi - Concept Brand Identity

Fictional branding identity for a chef influencer. Project includes logo, alternative logos, illustrations, recipe book and food delivery box.
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Category
Branding
Client
YUMi
Release
March 2023

The challenge was to create a branding identity for an influencer named Megan who has a YouTube channel called YUMi where she cooks easy and healthy recipes for everyone to try at home. Her main goal is to show young adults how easy healthy eating at home can be.

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